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ECOMMERCE WATCH / MIKE IP SUITE

Somebody Is Selling Your Product Under Your Name.

Ecommerce Watch scans marketplaces and websites for counterfeit and lookalike listings of your brand, every week, automatically.

200+

unauthorised listings flagged

09

major marketplaces monitored

2 days

from setup to first findings

MATCH REVIEW · #EW-2291

94% MATCH

YOUR LISTING

Aurex Vitamin C Serum 30ml

Brand store · TM 4419821

₹1,299

→

FLAGGED LISTING

Aurexx Vitamin-C Serum 30ml

GlowKart Retail · Tata 1mg

₹399

Name variant: Aurexx

Image similarity 0.91

Packaging match

Price 69% below MRP

EVIDENCE PACK

Screenshots, URL, seller and price captured

Ready for takedown · 22 Aug

Trusted by in-house teams and law firms

A Copy Sells For Weeks Before Anyone Notices.

New sellers list every day across dozens of marketplaces. Manual checks catch a fraction of them.

DAY 01
The Copy Goes Live
A new seller lists a lookalike with one letter changed and an image lifted from your store.
DAY 12
It Starts Ranking
The listing collects reviews and undercuts your price, so it climbs above the genuine product.
DAY 28
A Customer Complains
A quality complaint arrives for a product your brand never sold.
DAY 40
Your Team Finds It
The manual search finally lands, and evidence collection starts from zero.
Icon

With Ecommerce Watch, day 40 becomes day 3, and the evidence is already assembled.

HOW IT WORKS

Set It Up Once, Then Read A Report Every Week.

01

Tell Us What To Watch

Marks, product names and the marketplaces and websites that matter to your category.

02

We Scan Continuously

Marketplaces and storefronts crawled and matched against your marks, including close variants.

03

You Get A Weekly Report

Every new infringement from the past week in one compliance-ready report.

app.mikelegal.com/ecommerce-watch/setup

Watch Configuration

Marks, product names and marketplace and website coverage

AUREX

Aurex Vitamin C Serum

Aurex Night Repair

Aurex Skincare

What You Get, Every Week

Only what changed since the last scan, with the evidence your team needs to act.

SIMILAR PRODUCT DETECTION

Catches The Copies That Hide Behind One Changed Letter.

Listings are matched on product name, mark, packaging and image similarity — not just exact strings.

Aurexx

94%

Aurxe

84%

Au-rex

79%

Aurex Type

76%

Evidence Captured For You

Listing URL, seller, price, images and the date first seen, in a form your team can attach to a takedown notice.

Screenshots

Seller details

First seen

Weekly Report Of New Infringements

Only what changed since last week, so your team reviews a short list instead of the same results twice.

Compliance-Ready Output

Structured for IP and compliance workflows, ready to share internally or with external counsel.

Repeat Sellers, Tracked

GlowKart Retail

6 listings

Shreeji Traders

4 listings

Kartify Deals

3 listings

“We see everything that matters without needing to manually sift through listings every week.”

Prashant Thadani, Partner, Crawford Bayley & Co.

Prashant Thadani

Partner, Crawford Bayley & Co.

WHO USES IT

Brand protection teams

In-house IP counsel

Compliance

Law firms managing brand portfolios

Pharma and consumer brands

Trusted by 3,500+ lawyers across India's leading IP firms and in-house teams.

Run A Scan On Your
Top Three Products.

A specialist maps your marks and marketplaces, runs a sample scan, and walks you through what turned up.

01

Mapping Call, 20 Minutes

We list the marks, product names and marketplaces worth watching first.

02

Sample Scan

A live scan runs on your top three products before you commit to anything.

03

Findings Walkthrough

We review what turned up and agree on next steps.

Request A Demo

Our team will reach out within 24 hours.

QUESTIONS

Frequently Asked Questions

Something not covered here? Ask on the demo call.

How long does setup take?

Most teams are live within two working days. We map your marks and marketplaces on a 20-minute call, then run a sample scan on your top three products before you commit.

Which marketplaces and websites are covered?

Major Indian e-commerce marketplaces and brand websites, covering listings, sellers and product pages. We confirm the exact list on the mapping call.

How are misspellings and lookalikes caught?

Listings are matched on product name, mark, packaging and image similarity, so deliberate misspellings and lookalikes are flagged alongside exact matches.

What does an evidence pack contain?

Each flagged listing comes with screenshots, the URL, seller details, price and the date first seen, packaged so your team can attach it to a takedown notice.

Can reports go to external counsel?

Yes. Reports are structured for IP and compliance workflows, so they can be shared with internal teams or with external counsel.

Do we need the other Mike IP Suite tools?

No. Ecommerce Watch works on its own. It also fits alongside MikeTM Watch and Search if you want the full trademark workflow in one place.

Knowledge Centre
View all resources →
Blog
How marketplace monitoring prevents costly counterfeit sales
Blog
A practical guide to takedown notices across Indian marketplaces
Case study
Weekly listing review time cut by more than half
50%
Case study
Faster takedowns and fewer repeat sellers
40%